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BECOME A SPONSOR
We have a limited number of sponsorship opportunities available. Show the entire industry that your company is at the forefront of supporting the work the industry creates.
Learn more.
BECOME A SPONSOR
We have a limited number of sponsorship opportunities available. Show the entire industry that your company is at the forefront of supporting the work the industry creates.
Learn more.
BECOME A SPONSOR
We have a limited number of sponsorship opportunities available. Show the entire industry that your company is at the forefront of supporting the work the industry creates.
Learn more.
BECOME A SPONSOR
We have a limited number of sponsorship opportunities available. Show the entire industry that your company is at the forefront of supporting the work the industry creates.
Learn more.
BECOME A SPONSOR
We have a limited number of sponsorship opportunities available. Show the entire industry that your company is at the forefront of supporting the work the industry creates.
Learn more.
CATEGORIES
Honoring the Finest in Marketing
Research and Insight
ACCESS THE NOMINATION PORTAL
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Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, suppliers and products and services that are adding value and impact to marketing research.
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Important dates:
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March 26, 2025: Portal opens and early entry period begins
April 30, 2025: Early entry pricing ends 11:59 p.m. ET
May 1 through June 4, 2025: Standard entry pricing period
June 5, 2025: Late entry pricing period begins
June 16, 2025: Nomination portal closes at 11:59 p.m. ET
August 2025: Finalists announced
November 2025: Virtual Awards Celebration (winners announced)
2025 Categories
CORPORATE/END-CLIENT-ONLY CATEGORY
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Best Client-Side Team
A client-side marketing research and insight team consistently executing high-quality research; elevating the role of insights; and making outstanding contributions to the success of their company. NOMINATE.
SUPPLIER-SIDE-ONLY CATEGORIES
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Marketing Research Supplier of the Year (2024 revenue below $5 million)
A marketing research and insight firm making outstanding contributions to the success of brands. NOMINATE.
Marketing Research Supplier of the Year (2024 revenue at or above $5 million)
A marketing research and insight firm making outstanding contributions to the success of brands. NOMINATE.
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Best Place to Work
A marketing research organization with a proven track record of investing time and resources into the betterment of their employees – from entry-level to management. NOMINATE.
INDIVIDUAL CATEGORIES (CLIENT- AND SUPPLIER-SIDE)
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Researcher of the Year
A researcher – client- or supplier-side – who is a trailblazer, making a significant difference in the overall promotion of MR as well as the performance of their organization. NOMINATE.
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Courageous Leader
A researcher who is a proven risk-taker making a significant difference in their organization through marketing research and insight. NOMINATE.
Outstanding Executive
An exceptional individual who currently holds a C-suite or executive position within the marketing research and insights industry. NOMINATE.
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Outstanding Young Researcher
An individual 30 years of age or younger (end-client or supplier-side) who has made significant contributions to the marketing research and insight industry. NOMINATE.
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Quirk's Lifetime Achievement
This award honors an individual with 15 or more years of experience in the marketing research industry, who has demonstrated loyalty and value through contributions of innovative ideas, active industry engagement, mentorship and efforts to promote DEI. NOMINATE.
*This category is not open for nominations but will be presented alongside the 2025 Marketing Research and Insight Excellence Awards. Nominations and winners for Quirk's Lifetime Achievement award are submitted, judged and selected by Quirk's Staff.
PROJECT AND COLLABORATIVE CATEGORIES
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B2B Research Project
An effective, creative and innovative business-to-business marketing research-related project. The project must have been launched or active on or after January 1, 2022. NOMINATE.
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Global Marketing Research Project
A multicountry marketing research project that was effective, creative and innovative. The project must have been launched or active on or after January 1, 2022. NOMINATE.
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Nonprofit/Social Enterprise Research Project
A research project (completed or ongoing) that has had a demonstrated impact on a nonprofit organization, government project or social/human interest issue. The project must have been launched or active on or after January 1, 2022. NOMINATE.
Groundbreaking Research Project
A marketing research-related project that took an innovative approach, demonstrated more than standard best practice and ensured the research had the potential to influence long-term or wider business objectives. The project must have been launched or active on or after January 1, 2022. NOMINATE.
Health Care/Pharmaceutical Research Project
An MR-related health care or pharma research project that took an innovative approach, demonstrated more than standard best practices and ensured the research had the potential to influence long-term or wider business objectives. The project must have been launched or active on or after January 1, 2022. NOMINATE.
Client/Supplier Collaboration
A team of clients and vendors that worked together on at least one project and maintain an ongoing relationship centered around using research to solve strategic problems. NOMINATE.
Qualitative Research Impact
An individual or research team making an outstanding contribution to business objectives using qualitative research. Nominations must prove a focus on qualitative methods. NOMINATE.
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Technology Impact
An innovative technology, or use of a technology, within the marketing research industry that has made an outstanding contribution to a project or organization. The technology must be available for use on or before March 1, 2025. NOMINATE.
Best New Product/Service Innovation
A research product, tool or service making an impact on the marketing research industry. All submissions must be real-world solutions launched on or after January 1, 2024, and available for use today (projects, tools or services in beta testing will not be considered). NOMINATE.
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