Q&AS

Mars Wrigley and eye square are finalists for the 2023 Client/Supplier Collaboration Award. This award was created to recognize a team of end-clients and suppliers that worked together on at least one project and have an ongoing relationship centered around research used to solve strategic problems.

Research Defender won the 2022 Technology Impact Award for their software tools that reduce fraud and elevate survey data quality. The company wants to spread awareness about fraud and the risks due to the research industry being a “goldmine” of information.

Neuro-Insight and Spotify won the 2022 B2B Research Project Awards for a sonic study the two organizations conducted to better understand the power of audio advertising.

Firefish, The Numbers Lab and Pinterest are the winners for the 2022 Groundbreaking Research Project Award. The three organizations collaborated to conduct a study to realize a unique commercial opportunity to differentiate Pinterest. They used pictorial research which made it easier for various departments to understand the framework and bring along the stakeholders.

Pernod Ricard USA is a finalist of the 2023 Best Client-Side Team Award. This award recognizes the client-side research teams that are making a difference in their companies and the industry.

L’Oréal and InSites Consulting discuss their year long collaboration on a community approach to integrate consumer feedback directly into their product development. That collaboration made them the winners of the 2022 Client/Supplier Collaboration Award. This award was created to recognize a team of end-clients and suppliers that have worked together on at least one project and have an ongoing relationship centered around research used to solve strategic problems.

Research Partnership and Bristol Myers Squibb won the 2022 Health Care/Pharmaceutical Research Project Award for a study on heat and neck cancer patients. The study aimed to find improvements in the patients care and everyday lives, even changing some policies along the way.

G=mc2 is the winner of the 2022 Best New Product/Service Innovation Award. Visual is an image-based platform designed to conduct cultural insight and semiotic analysis to inform strategy and guide activation.

Tinder and Current Forward are finalists for the 2023 Client/Supplier Collaboration Award. This award was created to recognize a team of end-clients and suppliers that worked together on at least one project and have an ongoing relationship centered around research used to solve strategic problems.

Opinium, winner of the 2022 Qualitative Research Project Award, discusses the importance of qualitative research. They also share how they were able to bring findings to life for stakeholders and measure the impact of the product more effectively.

Echo Market Research is the winner of the 2022 Best Place to Work Award. From non-traditional reward programs to interdependence in departments, Echo Market is a great representation of this award.

Hotspex is the winner of the 2022 Marketing Research Supplier of the Year (2021 revenue at or above $10 million). This award is for a research firm that made $10 million or more in 2021 while making an impact on brands. Hotspex discusses the drivers that made the company a “new rules” insights, innovation and technology leader.